Graduation project: Bachelor Parties App

Stage 4. Competitive Audit

In the competitive audit, I focused on companies that offered plans for farewell parties or group outings with friends. It's worth noting that the apps I found are primarily located in North America, despite the tradition being celebrated globally.

The first table examines general characteristics of each company, while the second table focuses on the specific features offered by each app.

Stage 5. Competitive Audit Report

Bridesquad has a very good design that conveys a fun and feminine message through its main color, pink. It has many notable features such as creating a group chat with your friends, survey statistics to decide on the plan, an AI assistant to guide you on what you're looking for, and a user-friendly payment system. However, it has a very specific audience, women, and it's only available in English.

Groomsmen has a minimalist and serious design. It's interesting how the color black, which is closely associated with the night, conveys seriousness and organization. It has features such as easily accessible group chat, two app versions for men/women with different themes, a dark mode, and a countdown to the awaited day. The application does have some drawbacks, such as being available only in English, booking taking place outside the app, and a focus on traditional heterosexuality.

Stage 6. Gaps and opportunities

Some gaps we identified include:
· Both applications do not offer suggestions for activities that could be done during bachelor/bachelorette parties.
· Both applications should be linked to the resources generated on the day of the activity.
· Both applications are focused on heterosexual audiences.

Some opportunities we identified include:
· Provide a list of challenges for the bride/groom to choose from to complete on the day of the party.
· Provide photographic material of each activity by the organizers.
· Include activities that cater to sexual diversity and include the LGBTQ+ community.

Stage 7. UX Design Storyboard

Stage 8. Starting the design

To conduct the first usability test, I prepared the initial significant flow that would serve as the MVP. In this flow, users would be able to:
· Invite friends to the group
· Search for an activity
· Share it with the group of friends
· Conduct a survey to decide on the activity to pursue.

Low Fidelity prototipe

Once the prototype was prepared, it was necessary to organize the details of the usability study, including the questions and the users who would be interviewed.

Study Details

Research Questions

How long does it take for 4-5 people to select and share an activity that they like in the app?

Are users able to successfully share the activity that they want?

What can we learn from the steps users took to share the activity?

Is the poll process easy for the customer?

Participants

5 participants 

3 males and 2 females between the ages of 25-40

Methodology

20 of minutes

Spain, remote

Moderated usability study

Users were asked to perform tasks in a low-fidelity prototype

After conducting the study, I compiled the key points that users and fiends shared with me, encompassing both positive and negative experiences.

I categorized these ideas by theme types, which would assist me in identifying focal points for improvement—areas where the majority of users had common feedback. Additionally, this process helped me discover improvement opportunities and gather insights that I found interesting to incorporate into the design.

Stage 9. Refining the design

All participants had trouble finding the search activity button
search activity button is difficult to understand and the list of tasks confuses the user


“I prefer that in the search you put something like plans or activities. Search reminds me that I can search for more contacts.” (Participant 1)

Roles

3 out of 5 participants saw a use for having roles and list of friends
list of invited people and the roles are useful for most people, but not an overwhelming majority

“It is importat to have the rol of administrator, to organise the activities, add to the calendar...” (Participant 4)